When we think of wayfinding in the built environment, our first thought is often signage. After all, a sign will tell us where we are, or direct us to where we want to go. While a sign is a physical object for orientation, it's not the only tool in our design toolkit to help create a sense of place, provide cognitive or behavioural cues, or create a sense of navigation. When we design our experiences and environments, there is much more happening below the surface when it comes to wayfinding.
During this talk, Leah will share practical examples of environmental graphic design. She will explore why what we see on the surface is only a fraction of the information architecture and process that goes into developing positive environmental experiences. Through a blend of information and inspiration, you will leave with an understanding of both the design process and information architecture that goes into our everyday built environment.