Tito’s business model is built around fees. You sell a ticket, we take a fee. It’s a simple model, the most common for ticket software, and it squarely embodies the old business-to-business-software maxim: we only make money when you make money.
In 2019, around 1,000,000 tickets were issued via Tito, and, roughly, we made €1 from each ticket. We hoped to double that in 2020, but we all know how that went. The interesting thing was that we still issued around 1,000,000 tickets. The problem was that, on average, we only made €0.20 for every ticket issued.
Tito fee revenue is not our only revenue source: we do some very limited support work, the occasional outside contract, and once-off consultancy here and there, but really: if fees are healthy the company is healthy. Everything follows fees.
In terms of Tito fees, September 2022 was our best month ever. It sort of snuck up on us, because we’ve been heads down for a few months planning on how to attract new revenue. Last month, on the whole, was a handful of new customers and hundreds of customers who signed up before 2022.
So here’s to you: the folks who keep coming back, who have stuck with us through thick and very, very thin. We’re here for you, and we’re here because of you. Cheers!