WIAD 2021 London

WIAD 2021 London Banner Image
Resend your invite if you are already registered.


  • 10:00AM – 10:30AM

    Welcome to World IA Day!
  • 10:30AM – 11:10AM

    Beyond Silos: Service Design Practices in UX Architecture 
    Poorume Yoo
    • Poorume Yoo icon

    Working in one product allows designers to build a strong understanding of a specific area. But it can also silo knowledge and encourage a product-specific mindset to develop, which makes it harder to create collaboration opportunities to find a solution together.

    The BBC UX Architect (UXA) team uses a service design approach to stay curious with a holistic view beyond the silos. As a new joiner, I experienced a dynamic change of the team’s challenges, know-hows, and impact. I’ll share how service design creates new connections between products and stakeholders that brings business impact.

  • 11:10AM – 11:20AM

  • 11:25AM – 12:10PM

    Using Design Thinking to Maximise the Value of Your MVP
    Ioannis Nousis
    • Ioannis Nousis icon

    In today’s world of tech, we spend so much time and money building MVPs and forget that we can learn what we need by faster, more effective means. Ioannis Nousis, Interaction Designer at Google discusses how we can maximise the rate of learning by minimising the time to try things and build products that have product-market fit and a lower chance of failing.

  • 12:10PM – 12:25PM

  • 12:35PM – 1:05PM

    From Chaotic Content to the Well-tempered Content Graph
    Ian Piper
    • Ian Piper icon

    Organisations often suffer from the twin problems of how to find information and how to re-use it. Traditional approaches are increasingly inadequate as products become more complex.

    I'll show how to address both of these needs by using structured content, based on a content model. Using classification and structured taxonomy, we arrive at the content graph.

    Bringing order to content systems is a large step. I'll share a 5-step plan to help you get from here to there.

  • 1:10PM – 1:40PM

    Systems Thinking in Practice 
    Bryn Ray
    • Bryn Ray icon

    An introduction to using systems thinking to improve information architecture scaling in bureaucratic environments. The presentation includes a general introduction to system thinking, practical advice on how to apply it when designing information architecture, and guidance on using it to deliver change.

  • 1:40PM – 1:50PM

  • 1:55PM – 2:35PM

    Adopting CI/CD for Documentation Release
    David Bailey
    • David Bailey icon

    Release documentation is often written late in the development process; we think we can't start to write content until the software is stable, tested and ready for release. But that's the worst time to access SMEs, do the research, and write good-quality content, as we create content in a rush, or release it late. It’s a lose-lose scenario for both writers and readers.

    If we look at code development, we see that Continuous Integration (CI) and Continuous Delivery (CD) practices solve a similar problem. David will describe how he is adopting a CI/CD solution for documentation management, by "shifting down" to turn everyone into writers, and by "shifting left" to write documentation earlier.

  • 2:35PM – 2:45PM

  • 2:45PM – 3:25PM

    Avoiding cultural assumptions
    Frances Gordon
    • Frances Gordon icon

    How to avoid cultural assumptions when creating a content strategy. Simplification is good, but does the simple approach introduce bias? Let's look at 3 common cognitive biases and how they can affect getting the right content to the right people at the right time. We'll look at how other cultures receive and consume information to ask - how do we conceptualise content for the world of tomorrow?

  • 3:25PM – 3:35PM

  • 3:35PM – 4:05PM

    Zenko Mapping
    John Willshire
    • John Willshire icon

    A strategic planning framework for the rest of us. Where time flies like an arrow through the double diamond, Zenko Mapping respects that impactful projects don’t always move in a straight line.

    Inspired by Japanese folklore and Steward Brand’s pace layering ideas, John Willshire has developed a practical model for organising people and spaces as learning develops from sketch to scaffold to structure. Whether you’re wrestling with information, product or organisational challenges, this method helps you make progress visible, spotlight issues ahead and make sure you’re always doing the next right thing.

  • 4:05PM – 4:15PM

  • 4:15PM – 4:45PM

    Tomorrow's Architects
    Peter Morville
    • Peter Morville icon

    We think we’re creating products, services, and software. But we’re not. We are agents of change. Our systems shape belief and behavior at scale. Experience isn’t enough. Methods, metrics, culture, and governance are shifting. To realise the future, we must get better at planning.

    In this spirited talk about the design of paths and goals, Peter Morville builds upon his famous “polar bear book” to reframe vision, strategy, process, and the information architecture of time; and draws from his latest book Planning for Everything to reveal four principles and six practices essential for shaping the future.

  • 4:45PM – 5:00PM

    Closing time


  • Frances Gordon

    Frances started her career far from the corporate arena – she researched and wrote educational materials for people in rural parts of Sub-Saharan Africa. In 1998, she first moved to London to work for an information design consultancy. Aside from co-founding consultancy and training firm, Simplified, she also held tenures at a financial inclusion fintech and at Barclaycard.

    Frances co-created the Simplified course with plain-language attorney, Candice Burt. The past 15 years has seen Simplified’s course used to train over 9000 professionals how to write in plain language – in the UK, Portugal, South Africa, Namibia, Kenya, Nigeria and the US. The course has an adaptable model for training diverse delegates, from different sectors and different linguistic and cultural contexts.

  • Bryn Ray

    Bryn is an independent Information Architecture and Experience Transformation consultant. He specialises in helping scaled organisations connect the dots between disjointed products and services, to build more seamless and structured experiences. Bryn started work as an Information Architect in 2008, holds a Masters Degree in User Experience Design, and is currently leading a global transformation project at American Express. His recent clients include: Farfetch, British Gas, London Stock Exchange, and The Home Office.

  • Poorume Yoo

    Poorume Yoo is a UX Architect at the BBC, who has a background in Service Design and Marketing in the UK, France and South Korea. She has a passion for connecting the dots with people, technology and strategy. She loves to explore new design methodologies and system-thinking.

  • Ioannis Nousis

    Ioannis Nousis is an Interaction Designer, working at Google for Google Maps, assisting people everywhere as they navigate, explore and get things done in the world. Previously he worked in various tech verticals from e-commerce like MOO Print, Fin-tech and B2B/SaaS companies. He comes from an Industrial Design background holding an integrated MSs in HCI. Ioannis is a TED-X speaker and a design mentor with DesignLabs.

  • John Willshire

    John runs Smithery, an innovation consultancy he founded in 2011. All of his work is rooted in the idea that it is better to help organisations make things people want rather than make people want things.

    This is achieved through a nested collection of creative philosophies, processes and tools he has forged over the last decade to generate endless inspiration for the imagination and maximise the impact of ideas. One of these tools, Artefact Cards, has been spun-out to become a successful business in its own right.

    All this makes John a powerful partner for innovating in any capacity. From multi-year planning for uncertain futures to daily problem solving, designing global programmes to rapid idea generation, shaping the language of key imperatives to building digital platforms for deployment, his breadth of experience is matched only by his enthusiasm for learning new things.

  • David Bailey

    David is the Information Architect at Snyk, a software company selling developer-first tools based around the Snyk platform.

    David has worked in technical communications for nearly 30 years, including information architecture, technical writing and content development, working on a range of documentation: from product descriptions, to user guides, to detailed API documentation. David has worked for multiple companies in the software sector, including ServiceNow and White Clarke Group.

  • Peter Morville

    Peter is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, and Ambient Findability.

    He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, and Vodafone. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal.

    His latest book is Planning for Everything. Peter lives in Ann Arbor with his wife, two daughters, and a dog named Knowsy.

  • Ian Piper

    Dr Ian Piper is the owner of Tellura Semantics, an information management business based in the UK. Tellura helps businesses around the world to improve their knowledge environments through the use of structured information. Ian has been working with structured information architectures for over 20 years, specialising in designing and building controlled vocabularies and information models for businesses across many sectors including banking, legal services, education, publishing, life sciences industries, and the public sector.