Truly groundbreaking technical products require industry-wide education, a well-aligned community and product, and partners. It’s not enough to yell the right approach into the void. Think about Netlify and JAMstack, Snyk and DevSecOps, LaunchDarkly and Feature Flagging – they all built groundswell developer movements and they didn’t do it alone.

Through a combination of keynote sessions, case studies, and panels, we’ll guide you through what it means to start a software revolution and how to wield that power for good and profit. Hear real stories from seasoned builders and developer startup founders, and leave with a clear framework to apply to your own product and team.

Session 1: Early Approaches to Developer Community & Content

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What are the advantages of developer communities and dev-first go-to-market? What role does content play in building value and loyalty? If a manifesto gets no Medium claps, does it make a sound? Join us as we outline a framework for engagement, early strategies to systematize and scale community, and examples of how others have forged a path to developer trust and love.

Session 2: Connecting Developer Community to Commercial Success

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There’s no doubt that developer love can translate into long-term profits and market share. But the path between developer adoption and meaningful revenue is tough and it’s ever-evolving. Join us to hear how the best bottom-up companies have reconciled and navigated developer community-building and exceedingly larger enterprise deals.

Session 3: Category Leader Essentials: Features, Management, and Momentum

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Your startup might launch as a developer tool, but companies with vibrant developer communities often expand into broader platforms, 3rd party ecosystems, and, with luck, into category leaders. Learn how others have won categories, sequenced their partnerships and tailored their roadmap along the way.

DevGuild: Software-Defined Movements

Session 3: Category Leader Essentials